Bertrand Grebaut: Septime
When L’Arpege alum Bertrand Grébaut opened Septime in 2012, he wasn’t trying to earn stars, accolades or celebrity clients – but it happened. Yet, for this acclaimed Chef, “stardom” is not why Bertrand gets up in the morning.
When L’Arpege alum Bertrand Grébaut opened Septime in 2012, followed by the seafood sister property Clamato next door and Septime La Cave wine shop across the street, he wasn’t trying to earn stars, accolades (#50 The World’s 50 Best Restaurants 2016) or celebrity clients – but it happened.
Yet, for this acclaimed Chef, stardom is not why he gets up in the morning. Priority N°1 is changing the menu every day inspired by seasonal ingredients and making it accessible to the varied clientele that seeks out & embraces what they are doing.
Bertrand and his team accomplish this by staying focused on the core element of their business – the food & wine producers and the customers that seek them out for the food and wine.
The best example of this focus is this interview with him in GQ:
“We are past the time when you’re excited to be the face of famous people who eat vegetarian and do not drink wine. It is not for this kind of customer that we opened this restaurant. If Kim Kardashian calls for a table, she will be denied because she does not come to eat, but to be seen where Beyoncé was. We want a clientele with winemakers, hipsters, students who have saved to come, Gwyneth Paltrow (who waited half an hour for the table, like a normal person), people from the neighborhood and friends. VIP’s to us are the people in the business.”
Our dear friend Sébastien Demorand (Masterchef Judge, Food Critic & Restaurateur) nailed it when he called Septime a “great neighborhood restaurant.”